I. Advertising Mix for Charis beauty products
A. Above-the-line advertising
1. TV commercials
2. Newspaper advertising
3. Magazines
B. Below-the-line advertising
1. in-store
e.g.
displays, merchanding, free samples
2. on-package
e.g.
coupons, contests, joint promotions
3. direct mail
PRACTICE 2
PRODUCT LIFE CYCLE
1. Development
2. Introduction
3. Growth
4. Maturity
5. Saturation
6. Decline