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Lesson 2 --- SUCCESS STORIES
Lesson2: SUCCESS STORIES

Five of the world's most successful businesses

Founded

Main Product

Fact

American-Express- 1850            

travel services            

began as a delivery service

Coca-Cola- 1886                 

soft drinks and juice

Coca-Cola is the famous word in the world after OK

Hard-Rock-cafe-1971               

Restaurant with rock and roll theme

American owner opened first cafe in London because he hated hamburgers

LeviStrauss-1873               

Jeans&casual clothing

The first jeans were made for men looking for gold in California

Nike- 1968               

athletic shoes and sports clothing

name for the Greek Goddess of victory

Conversation:

Kelly: I hear you're going to open your own restaurant.
Joe: Yeah, I've always wanted my own place.
Kelly: But isn't it a little risky?
Joe: Sure, but in order to succeed in business, you need to take a few risks-calculated risks, of course. That's what they taught me in business school, anyway.
Kelly: So, what do you have to do in order for a restaurant to
Succeed in this town? I mean, don't you need some sort of gimmick?
Joe: Well, I've come up with a concept that I think will work very well.

Questions:

1. Who is talking in the conversation?

2. What are they talking about?

3. Who wants to open a new business?

4. What are the things to remember in putting up a business?

Grammar Focus:

Infinitive Clauses and Phrases of Purpose

Example:
In order to succeed in business, you need to take a few risks.
To learn about business, it's a good idea to go to business school.
In order for a restaurant to succeed, it has to have a good concept.
For a restaurant to be profitable, it has to have loyal customers.


Exercise:

Match the information in columns A and B.
Then practice the sentences with a partner. Pay attention to the reduced forms.


A
1. For a health club to attract new people

2. In order to run a profitable restaurant

3. In order for a dance club to succeed

4. For a coffee bar to succeed

5. In order for a magazine to succeed

6. To run a successful boutique

 

B

a. you need to get a talented chef.
b. it's a good idea to offer desserts, too.
c. you need to keep up with latest styles
d. it needs to have great music and lightning.
e. it has to offer the latest types of equipment
f. it has to provide useful information

고급1단계

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