Any presentation requires a clear strategy or plan to help you reach your objectives.
The aim is not to spend twenty minutes talking non-stop and showing a lot of nice
pictures. It is to convey a message that is worth hearing.

What is the secret to hold an audience's attention?

1. Find out about your audience and what they need to know.
2. Plan what you're going to say and say it clearly and concisely.

How?

Use various signals to help hold the audience's attention and make the information clear.

Kinds of signals

1. BEGINNING THE MAIN BODY

Now let's move to the first part of my talk, which is about....

So, first...To begin with...

2. LISTING SIGNALS

There are three things to consider...First...Second...Third....

There are two kinds of...The first is...The second is...

We can see four advantages and two disadvantages. First, advantages.
One is...Another is...A third advantage...Finally...

On the other hand, the two disadvantages. First...Second...

3. LINKING: ENDING PARTS WITHIN THE MAIN BODY
That completes/ concludes...
That's all on...

4. LINKING: BEGINNING A NEW PART
Let's move to the next part which is...
So now we come to...
Now i want to describe...

5. SEQUENCING SIGNALS

There are (seven) different stages to the process.

First/ then/ next/ after that....

There are two steps involved.
The first step is...The second step is...

There are four stages to the project. At the beginning, later, then, finally...

I'll describe the development of the idea.

First the background, then the present situation, and then the prospects for the
future.

I.  Advertising Mix for Charis beauty products

A. Above-the-line advertising
1. TV commercials
2. Newspaper advertising
3. Magazines

B. Below-the-line advertising
1. in-store
e.g.
displays, merchanding, free samples

2. on-package
e.g.
coupons, contests, joint promotions

3. direct mail

PRACTICE 2

PRODUCT LIFE CYCLE

1. Development
2. Introduction
3. Growth
4. Maturity
5. Saturation
6. Decline