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1. The stages of the product life cycle are
a. Introduction, Growth, Maturity, Saturation, Decline
b. Maturity, Saturation, Introduction and Decline
c. Introduction, Growth, Maturity, Decline
d. Maturity, Saturation, Growth, Decline
e. Beginning, Introduction, Growth, Maturity. Decline
2. The Marketing Mix consists of:
a. Product, Price, Place, Promotion
b. People, Products, Price, Place
c. Process, People, Physical Evidence, Product
d. Price, Promotion, Advertising, Place
e. Process, Place, Physical Evidence, Product
3. Positioning refers to:
a. How consumers perceive the product.
b. How competitors perceive the product.
c. How products are viewed on the shelf.
d. Your product compared to your competitors
4. Brand names are primarily used to:
a. Show consumers you own the product.
b. Spice up the image of a product.
c. To help identify a product.
d. To help consumers select a product/service
5. Market segmentation refers to:
a. Dividing products into distinct groups.
b. Dividing competitors into distinct groups.
c. Analysing consumer behaviour.
d. The process of dividing markets into distinct groups of buyers.
6. Differentiated target marketing is:
a. Where the organisation aims its product/service at the whole market.
b. Where the organisation concentrates its marketing effort on one particular
segment.
c. Where the organisation decides to target several segments.
d. Where the organisation mass markets its product.
7. S.W.O.T analysis is predominantly used to:
a. Determine the sales of an organisation.
b. Determine whether new products work or not.
c. Determine the capabilities of the organisation.
d. Assess whether an organisation should
8. Quantitative data is the collection of:
a. Data that analyses opinions and attitudes to a product.
b. Data that looks at consumer habits.
c. Data used for questionnaire design.
d. Data for numerical analysis.
9. Secondary Data is:
a. Data collected from personal interviews.
b. Data collected from suppliers.
c. Data collected from published materials.
d. Data taken from questionnaires.
10. Penetration pricing is:
a. Where the firm looks at competitor prices.
b. Where the firm pricing straegy is based on willingness to pay.
c. Where the firm charges a low price to gain sales.
d. Where the firm charges a high price to support product positioning strategies.
11. Marketing is predominatly about:
a. Selling products/services.
b. Providing benefits.
c. Maximising profit.
d. Increasing market share
12. Qualitative Data is about:
a. Collecting opionion and attitudes on a product/service.
b. Data for numerical analysis.
c. The quality of the information you collect.
d. Data you collect for new product development
13. Niche maketing is about:
a. The firm concentrating their marketing effort on one particular segment.
b. The firm concentrating their marketing effort on several segments.
c. The firm concentrating their marketing effort on the mass market.
d. The firm concentrating their marketing effort on particular countries |
