1. Brand awareness is the tendency to buy the same named product.
2. Carriage paid means that the person receiving them will pay for the cost of sending them.
3. A cash box is a machine in a shop or other business that records sales and into which money is put.
4. A long store is one of a group of shops which belong to a single company and sells similar goods.
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5. Confusion selling is selling in a way that makes it very difficult to decide which products are cheapest.
6. A up payment is an amount of money which is only part of the total cost.
7. A loss winner is an article that is sold cheaply in order to attract the public and make them buy other things.
8. A nice market is a small area of trade within the economy involving specialised products.
9. A pawn store is where you get some money for a possession which you get back if you return the money.
10. If a market is buyer-sensitive, buyers look for the best deal they can get, comparing prices.
11. The shelf living of a product is the length of time it can be kept in a shop before it becomes too old to be sold.
12. If someone uses weak sell, they try to sell something by being gently persuasive.
13. A white elephant is a person or organisation that saves a company by putting money into it or by buying it.
14. Window shopping is the skill of decorating shop windows and arranging goods in them.
15. A unique buyer's point is a feature of a product which will persuade people to buy it.
16. A buyer's market is a market where there are more buyers than suppliers.
17. A market winner is a company that sells more of a particular product than others.
18. A market guru is someone who has specialist knowledge of a specific market.
19. The marketing fix is the combination of selling factors that a company can influence such as price and place.
20. The selling price is the price of a product that most companies charge in a free market.
2. Carriage paid means that the person receiving them will pay for the cost of sending them.
3. A cash box is a machine in a shop or other business that records sales and into which money is put.
4. A long store is one of a group of shops which belong to a single company and sells similar goods.
This exercise is brought to you by www.nonstopenglish.com
5. Confusion selling is selling in a way that makes it very difficult to decide which products are cheapest.
6. A up payment is an amount of money which is only part of the total cost.
7. A loss winner is an article that is sold cheaply in order to attract the public and make them buy other things.
8. A nice market is a small area of trade within the economy involving specialised products.
9. A pawn store is where you get some money for a possession which you get back if you return the money.
10. If a market is buyer-sensitive, buyers look for the best deal they can get, comparing prices.
11. The shelf living of a product is the length of time it can be kept in a shop before it becomes too old to be sold.
12. If someone uses weak sell, they try to sell something by being gently persuasive.
13. A white elephant is a person or organisation that saves a company by putting money into it or by buying it.
14. Window shopping is the skill of decorating shop windows and arranging goods in them.
15. A unique buyer's point is a feature of a product which will persuade people to buy it.
16. A buyer's market is a market where there are more buyers than suppliers.
17. A market winner is a company that sells more of a particular product than others.
18. A market guru is someone who has specialist knowledge of a specific market.
19. The marketing fix is the combination of selling factors that a company can influence such as price and place.
20. The selling price is the price of a product that most companies charge in a free market.
