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Lesson 64---BUSINESS VOCABULARY MARKETING TEST 5
Lesson 64: BUSINESS VOCABULARY MARKETING TEST 5
Vocabulary
1. The _____ price is the price of a product that most companies charge in a free market.
tax  gross  market  total  shop  

2. The marketing _____ is the combination of selling factors that a company can influence such as price and place.
box  fix  lot  mix  set  

3. A market _____ is someone who has specialist knowledge of a specific market.
analyst  consultant  guru  teacher  trainer  

4. A market _____ is a company that sells more of a particular product than others.
winner  taker  runner  leader  header  
This exercise is brought to you by www.nonstopenglish.com

5. A _____'s market is a market where there are more buyers than suppliers.
buyer  money  seller  shop  shopper  

6. A unique selling _____ is a feature of a product which will persuade people to buy it.
dot  point  quality  trait  value  

7. Window _____ is the skill of decorating shop windows and arranging goods in them.
shopping  setting  making  loading  dressing  

8. A white _____ is a person or organization that saves a company by putting money into it or by buying it.
knight  king  horse  elephant  angel  

9. If someone uses _____ sell, they try to sell something by being gently persuasive.
weak  soft  loss  hard  easy  

10. The _____ life of a product is the length of time it can be kept in a shop before it becomes too old to be sold.
selling  shelf  shop  table  time  

11. If a market is price-_____, buyers look for the best deal they can get, comparing prices.
aware  ignorant  reactive  sensible  sensitive  

12. A _____ shop is where you get some money for a possession which you get back if you return the money.
hire  pawn  return  second-hand  value  

13. A _____ market is a small area of trade within the economy involving specialized products.
edge  marginal  nice  niche  small  

14. A loss _____ is an article that is sold cheaply in order to attract the public and make them buy other things.
recovered  allower  maker  leader  gainer  

15. A _____ payment is an amount of money which is only part of the total cost.
advanced  down  pre  previous  total  

16. _____ marketing is selling in a way that makes it very difficult to decide which products are cheapest.
Confusion  Dirty  Hard  Muddy  Selective  

17. A _____ store is one of a group of similar shops which belong to a single company and sells similar goods.
chain  long  multi  super  tall  

18. A cash _____ is a machine in a shop or other business that records sales and into which money is put.
box  engine  machine  recorder  register  

19. Carriage _____ means that the person receiving them will pay for the cost of sending them.
paid  insured  forward  backward  all  

20. Brand _____ is the tendency to buy the same named product.
acknowledgement  awareness  friendliness  loyalty  repetition

idioms/vocabulary

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