PRICING
1. Penetration pricing involves:
A Charging a similar price as competitors.
B Setting a low price to gain market share.
C Setting a high price then lowering it in steps.
D Charging a higher price to penetrate a premium market.
2. Competition pricing is about:
A Under cutting competitors.
B Charging a higher price then your competitors.
C Using a pricing mechanism similar to your competitors.
D Charging a premium price to gain an adequate perception of your product
3. Skimming pricing involves:
A Setting a high price then lowering price in stages.
B Skimming profits away from competitors by setting a low price.
C Setting a price at a phycological price point.
D Selling optional extras along with the main product.
4. Optional pricing looks at:
A Selling share options with the product/service.
B Offers such as buy one get one free.
C Selling optional extras along the product.
D Giving free optional extras with the main product
4. Optional pricing looks at:
A Selling share options with the product/service.
B Offers such as buy one get one free.
C Selling optional extras along the product.
D Giving free optional extras with the main product.
5. Supply and demand primarily helps marketeers with:
A Distribution of the product.
B Production of the product.
C Promotion of the product.
D Pricing of the product
6. Product line pricing is about:
A Pricing product ranges at different prices.
B Offer different lines of products at different prices.
C Bundlings different lines of products together.
D Involves a buy one get one free strategy
PROMOTIONS
1. Sales promotion is primarily used to:
A Increase sales in the short term.
B Increase sales in the long-term.
C Increase instore consumer traffic.
D Create awareness of a product.
2. Direct marketing is about:
A Sending publicity to a named person.
B Selling directly to consumers.
C Door to door selling.
D None of the above.
3. A push strategy involves:
A Directing publicity material to retailers to convince them to hold stock.
B Pushing products onto consumers to convince them to purchase
products.
C Pushing advertising in certain media.
D Selling products over the internet.
4. Personal selling involves:
A Selling a product over the internet.
B Selling a product through personal recommendations.
C Selling a product one to one.
D Selling a product through multiple chains
5. The most probable advertising strategy to use during the introduction stage of the product lifecycle is:
A Peursasive advertising.
B Informative advertising.
C Reminder advertising.
D Reinforcement advertising
6. The most probable advertising strategy to use during the decline stage of the product lifecycle is:
A Informative advertising
B Reminder advertising.
C Persuasive advertising.
D Reinforcement advertising.
7. A pull strategy involves:
A Promoting the product to the consumer to create demand.
B Promoting product to the retailer.
C Promoting over the internet.
D None of the above,
8. AIDA is a communication model. It stands for:
A Attention, Informative, Desire, Action.
B Attention, Interest, Desire, Action.
C Attention, Interest, Desire, Acquire
D Attention,Interest,Develop,Action
1. Penetration pricing involves:
A Charging a similar price as competitors.
B Setting a low price to gain market share.
C Setting a high price then lowering it in steps.
D Charging a higher price to penetrate a premium market.
2. Competition pricing is about:
A Under cutting competitors.
B Charging a higher price then your competitors.
C Using a pricing mechanism similar to your competitors.
D Charging a premium price to gain an adequate perception of your product
3. Skimming pricing involves:
A Setting a high price then lowering price in stages.
B Skimming profits away from competitors by setting a low price.
C Setting a price at a phycological price point.
D Selling optional extras along with the main product.
4. Optional pricing looks at:
A Selling share options with the product/service.
B Offers such as buy one get one free.
C Selling optional extras along the product.
D Giving free optional extras with the main product
4. Optional pricing looks at:
A Selling share options with the product/service.
B Offers such as buy one get one free.
C Selling optional extras along the product.
D Giving free optional extras with the main product.
5. Supply and demand primarily helps marketeers with:
A Distribution of the product.
B Production of the product.
C Promotion of the product.
D Pricing of the product
6. Product line pricing is about:
A Pricing product ranges at different prices.
B Offer different lines of products at different prices.
C Bundlings different lines of products together.
D Involves a buy one get one free strategy
PROMOTIONS
1. Sales promotion is primarily used to:
A Increase sales in the short term.
B Increase sales in the long-term.
C Increase instore consumer traffic.
D Create awareness of a product.
2. Direct marketing is about:
A Sending publicity to a named person.
B Selling directly to consumers.
C Door to door selling.
D None of the above.
3. A push strategy involves:
A Directing publicity material to retailers to convince them to hold stock.
B Pushing products onto consumers to convince them to purchase
products.
C Pushing advertising in certain media.
D Selling products over the internet.
4. Personal selling involves:
A Selling a product over the internet.
B Selling a product through personal recommendations.
C Selling a product one to one.
D Selling a product through multiple chains
5. The most probable advertising strategy to use during the introduction stage of the product lifecycle is:
A Peursasive advertising.
B Informative advertising.
C Reminder advertising.
D Reinforcement advertising
6. The most probable advertising strategy to use during the decline stage of the product lifecycle is:
A Informative advertising
B Reminder advertising.
C Persuasive advertising.
D Reinforcement advertising.
7. A pull strategy involves:
A Promoting the product to the consumer to create demand.
B Promoting product to the retailer.
C Promoting over the internet.
D None of the above,
8. AIDA is a communication model. It stands for:
A Attention, Informative, Desire, Action.
B Attention, Interest, Desire, Action.
C Attention, Interest, Desire, Acquire
D Attention,Interest,Develop,Action
