1. “We need to lay-off some workers. Our ___________ costs are very high
now so there’s a need to cut down.
a. fixed b. variable c. labor d. storage
2. “ We should consider moving to another office with lower rent
and saving electricity to reduce our ________costs.
a. fixed b. variable c. labor d. storage
3. “If you target increased sales, you also have to expect increase in _________costs.”
a. fixed b. variable c. labor d. storage
4. “We need to take care of our employees. Our human resources are our
greatest ___________.”
a. liabilities b. assets c. equities d. liquidities
5. “This machinery cost $4500 but now it’s value is around $2500 after
__________.”
a. liquidity b. appreciation c. depreciation d. asset
6. “Central bank has issued _______ to raise funds for the government’s
projects in the next year.”
a. bonds b. stocks c. COD d. cash
7. “Our company’s _________ has increased a result of our successful
promotion and sales activities.
a. expenses b. revenues c. equity d. liquidity
8. “Due to the inability to control ____________, we gained a very small profit although we earned big revenues last year.
a. expenses b. revenues c. equity d. profit
9. “75% of our sales consists of ___________ and 25% consists of cash.”
a. accounts payable b. accounts receivables c. assets d. profits
10. “Our creditors are worried about the fact that the company has had
increasing ___________ in the past 5 years.”
a. assets b. equities c. liabilities d. cash
11. “For Carefree feminine napkins, our _____________ would be those
Class C females belonging to 13- 18 age-group.
a. target market b. niche c. segment d. position
12. “Olympus camera’s __________ is that it can do all the thing that a
professional would want but without requiring the expertise, expense and effort
required to set up and produce quality result. It can be summed into one sentence:
“All features of a professional camera without the fuss.”
a. target market b. niche c. Unique Selling proposition d. Segmentation
13. “I suggest that we implement ____________ pricing strategy, to easily
enter the market. We could sacrifice some losses in the first 3 years but once we
have established our market share, we could raise our prices.”
a. skimming b. penetration c. competition d. optional
14. “Our stockholders would not be happy about losses in the first years of
operation. Since the industry is highly competitive, we must offer the same prices as
those of our competitors through _________ pricing.”
a. skimming b. penetration c. competition d. optional
15. With innovative products, Microsoft has _________ itself to continue
its path of cost-effective, secured, productive products.
a. segmented b. targeted c. positioned d. marketed
16. Coke __________ its markets based on consumption patterns, location and
lifestyle.
a.segmented b. targeted c. positioned d. marketed
now so there’s a need to cut down.
a. fixed b. variable c. labor d. storage
2. “ We should consider moving to another office with lower rent
and saving electricity to reduce our ________costs.
a. fixed b. variable c. labor d. storage
3. “If you target increased sales, you also have to expect increase in _________costs.”
a. fixed b. variable c. labor d. storage
4. “We need to take care of our employees. Our human resources are our
greatest ___________.”
a. liabilities b. assets c. equities d. liquidities
5. “This machinery cost $4500 but now it’s value is around $2500 after
__________.”
a. liquidity b. appreciation c. depreciation d. asset
6. “Central bank has issued _______ to raise funds for the government’s
projects in the next year.”
a. bonds b. stocks c. COD d. cash
7. “Our company’s _________ has increased a result of our successful
promotion and sales activities.
a. expenses b. revenues c. equity d. liquidity
8. “Due to the inability to control ____________, we gained a very small profit although we earned big revenues last year.
a. expenses b. revenues c. equity d. profit
9. “75% of our sales consists of ___________ and 25% consists of cash.”
a. accounts payable b. accounts receivables c. assets d. profits
10. “Our creditors are worried about the fact that the company has had
increasing ___________ in the past 5 years.”
a. assets b. equities c. liabilities d. cash
11. “For Carefree feminine napkins, our _____________ would be those
Class C females belonging to 13- 18 age-group.
a. target market b. niche c. segment d. position
12. “Olympus camera’s __________ is that it can do all the thing that a
professional would want but without requiring the expertise, expense and effort
required to set up and produce quality result. It can be summed into one sentence:
“All features of a professional camera without the fuss.”
a. target market b. niche c. Unique Selling proposition d. Segmentation
13. “I suggest that we implement ____________ pricing strategy, to easily
enter the market. We could sacrifice some losses in the first 3 years but once we
have established our market share, we could raise our prices.”
a. skimming b. penetration c. competition d. optional
14. “Our stockholders would not be happy about losses in the first years of
operation. Since the industry is highly competitive, we must offer the same prices as
those of our competitors through _________ pricing.”
a. skimming b. penetration c. competition d. optional
15. With innovative products, Microsoft has _________ itself to continue
its path of cost-effective, secured, productive products.
a. segmented b. targeted c. positioned d. marketed
16. Coke __________ its markets based on consumption patterns, location and
lifestyle.
a.segmented b. targeted c. positioned d. marketed
