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| Lesson 89: BUSINESS VOCABULARY: ADVERTISING |
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Advertising
1. ad. abbr. advertisement - advert abbr..
2. advertisement. n. item of publicity for a product or service, in magazine, on TV etc.
3. advertising agency. n. company specialising in producing and placing advertisements for clients.
4. AIDA. abbr. Attention, Interest, Desire, Action - the objective of all advertisements.
5. benefit. n. advantage of a product or service, usually derived from its features.
6. billboardUS. n. signboard, usually outdoors, for advertising posters; hoardingUK.
7. circulation. n. average number of copies of a magazine sold in a particular period.
8. classified ads. n. small advertisements in magazine or newspaper categorised by subject.
9. commercial. n. paid advertisement on radio or TV.
10. coupon. n. part of a printed advertisement used for ordering goods, samples etc.
11. double-page spread. n. advertisement printed across 2 pages in a magazine or newspaper.
12. eye-catcherUS. n. something that especially attracts one¡¯s attention - eye-catching adj..
13. features. n. special characteristics of a product, usually leading to certain benefits.
14. hoardingUK. n. signboard, usually outdoors, for advertising posters; billboardUS.
15. poster. n. large sheet of paper, usually illustrated, used as advertisement.
16. prime time. n. hours on radio & TV with largest audience, esp. the evening hours.
17. promote. v. to (try to) increase sales of a product by publicising and advertising it.
18. slot. n. specific time in a broadcasting schedule, when a commercial may be shown.
19. target. n. objective; what one is aiming at - target audience n..
20. U.S.P.. abbr. Unique Selling Proposition; what makes a product different from others |
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